write a short 2 minute speech

You are a Dean at UAlbany and you’re announcing a new major, in Public Relations
— You’re speaking at a news conference and you’re explaining why
— PR has grown in importance over the years, along with rising of the Internet, social media, and the 24-hour news cycle
— Important to prepare students for these new career paths – some journalism students go on to successful PR careers
Add some of your own personal observations, as to why communicating for an organization is a good career path
— use a little poetic license and your own background to convince the audience why this is a good move

Decide your primary message – what do you want people to leave the room with?
— Go further; pick main elements of your message, including supporting information from research
— Start with a brief statement – here’s what I’m here for, (don‘t waste time) and then proceed to why
— Try to tell a “story” that underscores your main message
— Use a parallel structure in the middle; why…why…why
— Remember to keep it in first person, and write for easy, flowing delivery
— Provide some supporting data
— Use transitions between each section
— Build-in natural pauses
— Work toward a conclusion
— Conclude with a reiteration of your opening, and a call to action

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