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Each student will be required to complete a case study on an assigned business. The student can write this case study analysis from the position of a business consultant or as an investor. The body of the paper must be 4-5 pages in length. In addition, the paper should include: Title Page, Table of Contents (listing research paper “sub-heads” and page numbers), Abstract, Conclusion, and References (or Works Cited) page (any appendices are not part of the 4-5 pages required). The paper must be typewritten, double-spaced, using standard 1″ margins, and must not include an excessive amount of “bullet dots” in the body of the paper. The paper must include footnotes (citations) or references in the body of the paper that correspond to a listing on the References or Works Cited page. There should be at least 4-5 current references. Students are encouraged to gather information from actual industry professionals within organizations, in addition to gathering research from the textbook, Web, books, journals, etc. Students may use any standardized referencing/footnoting formats, e.g., Modern Language Association (MLA) or American Psychological Association (APA). Proper use of English grammar and punctuation will be a consideration in grading. The body of the paper should be 4-5 full pages not including the cover page, contents page, abstract, conclusion, and work cited page.

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I Title Page

II Table of Contents (Listing of the subheadings within the paper.)

III Abstract (Labeled)

IV Paper (The paper should contain bolded subheadings to divide your paper into distinct subject areas.)

V Conclusion (Labeled)

VI Work Cited

Research Paper Grading Criteria

Complete coverage of the subject matter – 60%
Paper uses subheadings to divide the paper into the appropriate sections- 10%
4-5 full pages- 20% (not including the cover page, table of contents, conclusion, or work cited page)
Minimum 4 sources – 10%
CASE STUDY FORMAT

Using bolded subheadings divide your case study into the following sections.

Business Overview
History
Vision Statement
Mission Statement
Form of Business Ownership
Business Strategies
SWOT Analysis
Management
Managerial Philosophy
Leadership Style
Operations
Facility Layout
Facility Location
Cycle Time
Inventory Control
Human Resources
Employee Recruitment, Selection, Training, Performance
Appraisal Systems, wages, and benefits
Marketing
Target Markets
Marketing Research
Market Segmentation
Distribution
Pricing
Advertising
Financial
Sales
Profits
Cost of Goods Sold
Assets
Liabilities
Summary

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