In the first step in your student consulting research project, you were asked to think of ONE of the following that relates to your work, company or business sector:
A product or service
Something else you find interesting (please be specific)
In the final exam, we have to write a minimum of 275 words and a maximum of 300 words in which we cover the following points:
Briefly describe your research topic and why you chose it (e.g. how it relates to your work, your company or industry).
Summarise your findings (e.g. the results of your research). This should be the main part of your text.
Conclude with a proposal, recommendation or perhaps some speculation on the future as appropriate to your chosen topic.
The 20 marks available are awarded for:
Appropriateness and quality of the content (i.e. how well you answer each of the 3 parts of the question and clearly demonstrate that you have prepared well for this task)
Good use of academic writing style
Paragraphing (i.e. structure of individual paragraphs, logical connection between paragraphs)
Correct use of English (i.e. grammatical correctness, choice of vocabulary)
Presentation (i.e. layout)
Keeping to the word limit
Producing formal academic writing involves the following:
Do not use contractions (e.g. write ‘who is in charge.’ not ‘who’s in charge.’)
Avoid phrasal verbs (e.g. use ‘postpone’ rather than ‘put off’)
Use more formal vocabulary (e.g. longer words of Latin or French origin rather than shorter informal vocabulary: ‘require’ rather than ‘need’, ‘retain’ rather than ‘keep’, or ‘repeatedly’ rather than ‘again and again’)
Use transitional devices to guide the reader and link ideas and information (e.g. ‘whereas’ to compare or ‘in addition’ to add information, etc.)
Avoid ellipsis and make sure you use complete sentences that are correctly and clearly structured. (e.g. ‘I am going to the office today.’)
Use paragraphs that are well-structured and cohesively linked to each other so that they form a coherent text that is easy to follow and convincingly organised.
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