New Balance produces athletic footwear and apparel. The company is unique because it has manufacturing facilities in the United States as well as in Asia. Raw materials come from various places around the world, which causes different lead times for manufacturing in the U.S. plants.
This case discussion focuses on the company’s supply chain management.
1. Define supply chain management in your own words based on the definition provided in the video case.
2. Describe the relationship between marketing and a well- managed supply chain based on the information provided in the video case.
4. Describe the role for the flow of information along the supply chain for New Balance based on the video case.
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