Discussion Questions – Chapter 9
1. Develop a number of environmental or ecological design suggestions for a department store manager to use to encourage people to shop at his or her store. Explain what learning and memory processes these designs were intended to stimulate. Also, comment on the other students’ suggestions.
2. How behavioral learning principles can be used to enhance brand equity. Discuss.
Guidelines for Discussions
Discussion forums provide students the opportunity to apply and share their consumer behavior knowledge, exchange their ideas and viewpoints on consumer behavior issues and learn from experiences of each other. Discussion forums also build a sense of learning community in students and aim to develop critical-thinking skills of students.
You are expected to make insightful and professional comments and statements during discussion sessions. In other words, do not make short and ordinary comments and statements. 1-2 sentences are not enough to make the participation grade. You need to read the assigned chapters to be able to participate in discussions effectively. Also, try to use consumer behavior jargon or terminology in your comments and statements as much as you can. You must answer all of the discussion questions asked and also respond to postings of your classmates. Your participation will be evaluated on the basis of both the quality and quantity of your postings. Please remember that you are in direct competition with your classmates in terms of the number of postings. Always make back-up copies of your discussion forum posts.
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