Influence marketing

I need a final title and a project proposal for my final management project.
the references have to be: “A” journals for top quality research.
the title has to be a

– Yes or No question, as students need to take a position, as per evaluation grid.

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– Include a Field of study (e.g. Consumer Behaviour – and this choice will affect the academic framework you learned in class that can be applied to your business case),

– Include a scope (e.g. Western Countries as your primary data need to be homogeneous unless a paper states that geography does not have any impact on data. When you choose the title, you need to decide how you will measure the findings that will answer the question),

– Phrased as a main question to answer (Is Globalization…).

– You can also add a target (e.g. 18-30 years old consumers).

– Please, use the business case of a specific company. If you work, please choose the case of the company where you work. Alternatively, if you have not worked after the end of the exams, choose a company at your preference. This will allow the student to cover at the end of the FMP all the managerial-related evaluation points.

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