This assignment aligns with Chapter 4 Concepts. After reviewing the chapter, answer the following 4 questions and please number your answers! Thank you!
1. Briefly explain your understanding of the relationship between innovation and competitive advantage.
2. Identify 1 successful, innovative company that achieves competitive advantage using innovation. (Are there examples you can find related to the Pandemic?)
3. State what industry this company operates in and explain why you think they are innovative.
4. Identify one company that failed to innovate and failed to be successful, as a result.
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