Global entertainment marketing

Guidelines – Oral Presentation – 10 X 10 X 10:
1. 10 minutes |10 slides | No more than 10 words per slide
2. Spelling counts!
3. Due on Tuesday, November 17th at 3:30pm posted on Blackboard in Assignments section
4. Late submission will be penalized one grade per day.
5. In your presentation, include:
o Overview of main concept
o Logo & tagline
o Spokesperson recommendation
o Corporate sponsors – and rationale
o Micro influencers – why?
o Any 4 communication executions, and
o Why you think this entity will be successful.

6. Schedule of presentations to be announced (likely 11.17 and one other day).

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Create any one of the following concepts:
– Your own new sports franchise (for an existing league) – make up city/nickname/mascot.
– A brand new movie or video game (not a prequel or a sequel) from an entertainment property; it can be from a book, an animated character.
– A new 3-day music event (that does not already exist).

1. Describe the “new” entity in 50 words or less and identify the venue/geography/field where your new entity will take place. (5 points)

2. Name 3 non-competing appropriate corporate sponsors you will secure. Why are these the best choices? (10 points)

Iona College
La Penta School of Business
MKT 360 – Global Entertainment Marketing
Professor Steven Jarmon
Final Project | Fall 2020
– Continued –

3. Identify 2 specific brand ambassadors and 2 specific micro influencers for your entity – Be sure to provide reason/size of potential audience/specific role. (10 points)

4. Identify a national or global spokesperson for your entity. Why? (10 points)

5. Adapt the 4 C’s of Entertainment/Content Marketing to your entity. (10 points)

6. Identify 6 potential licenses for your entity. (10 points)

7. Create an actual logo and a tagline – show colors, font, etc. (10 points)

8. Provide 2 each of the following. (If using video, attach file): (10 points)
a. Tweets
b. Facebook Posts
c. TikTok Posts
d. 2 traditional communication executions (print ad, radio script, TV storyboard, PR event

9. Identify and discuss the entertainment marketing “channels” your entity will participate in – name and provide rationale for at least 5 unique and different applications. Why? (10 points)

10. Why will this venture be a financial success especially when considering the change of consumer behavior in a world that now understands and has to cope with a pandemic? Use text, class notes, research to support your answer (15 points)

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