You have been approached by Karen Smith and John Taylor about planning an event for their organization. Karen and John were referred to you by Samantha whom you worked with on a number of occasions. Karen and John’s event, however, is not domestic. Their event is taking place in Asia. Their previous event planner was terminated for a number of reasons. Now, Karen and John are in a tight situation, desperately in need of a competent, experienced event planner. They are aware you have not planned any international events but came highly recommended by Samantha. Their event is taking place in three months’ time and they have shared with you all of the information and details the previous planner did to prepare for the event. You accept the challenge to take over the event. To your credit, you had been researching DMOs and PCOs in consideration of expanding your business internationally. In your research, you came across the ICCA (International Congress and Convention Association). You feverishly begin to make calls to get assistance with your event.
In this assignment, you will discuss the steps you will take to “fix” this event and plan it to the client’s satisfaction. Be sure to outline the timeline for the event as well as the tools you will use from your event planner toolkit. You will also need to differentiate between DMOs and PCOs. Discuss whether you will use a DMO or PCO and why you made that decision. Creatively thinking, discuss how the ICCA assisted you (if at all).
A good submission will (1) successfully address the assigned questions, (2) refer to associated textbook content/assigned reading, (3) have well-supported opinions and evidence of critical thought, (4) have proper grammar and spelling, and (5) apply APA citation and referencing. A minimum of three (3) academic references are required.
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