I need the first page to have the Maketing mix of Disney. The second page needs to be a SWOT analysis of Disney. This is a marketing proposal and my groups idea is a “disney cares” clinic in the resort. I am only assigned two pages of the proposal and the rest of my group is doing the rest. Let me know if you have any questions.
PAGE #1: -Marketing Mix: (4 Ps): *Product: Describe tangibles and intangibles of your company’s products/services. *Place: Describe marketing channels, SCM, retailing methods, etc. *Promotion: Include advertising/promotion/digital types of media used, PR strategies, and selling techniques. *Price: Explain current pricing, objectives, strategies, tactics, etc.
PAGE #2: -SWOT Analysis: Create a SWOT analysis of your company’s strengths, weaknesses, opportunities, & threats. *You can use any format you want. You can create a bulleted SWOT analysis, write it in paragraphs, or a combination of both. Be creative!
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