For all content starting with the introduction up to and including the recommendations the maximum number of words is 15,000 with no minimum. Reports with more than 15,000 words will not be assessed and will lead to a Missed Opportunity.
The IBS Graduation Project Report must contain in this order:
• Executive summary
• Theoretical framework/literature review
• Results and interpretation of results
• Appendices including raw data and relevant supporting material
The abstract should contain a maximum of 250 words.
i need to research the ways digital sensory marketing can be used to drive an increase in sales, lead creation etc for a company in real estate. the project has to solve a real life problem, which is a lack of lead creation and engagement on the company’s online platforms.
alongside this report i will have to conduct primary research so status updates should be given often!
please eck the attached files to access the project handbook for yourself!
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