An assessment of a national, USA-head quartered company brand. Discuss the brand’s strengths and weaknesses using the branding factors you have learned in this course-to-date(class lectures and reading through Chapter 8). Recommend how you would improve the business’s product promotion and branding. This paper should be7-10pages(double-spaced). Please include a cover/title page and as the last page—a research source citations page. (Both of these pages do not count in the required page total.) Papers must be in Microsoft Word format
Book:Strategic Brand Management ́,5thEdition, Kevin L.Keller, Pearson.
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