For our lecture Integrated Marketing Communication. Below you can find
all the relevant explanations;
• The projects are required to be sent in PowerPoint form, Max: 20 slides
• Deadline: To be submitted by January 12th
• The project will be about creating your own brand with story telling. (The
brand will belong only to you, so it should be a unique one )
• Each and every of you will prepare this project by considering the scope
of our lecture and also positioning that Brand in Digital World too
through right communication channels.
• In your IMC Plan please consider the below steps as a guideline to
introduce your brand and reach your potential customers.
And some more details
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