Assignment 3

Third Essay Topic:
How are Spotify and the streaming platforms “changing everything”? Analyze how Spotify and other
streaming giants are transforming the music business. Are the streaming giants fair to writers,
performers and fans? How is music and creativity being affected by the new business model and
listening experience? How are they using big data and algorithms to transform our relationship with
music? What are the most important takeaways from the perspective of the artists, the fans, and the
music industry? Discuss between 5-10 key points about the impact of Spotify and streaming media on
music and the music industry. Clearly label and number each point as subheading of a section of your
essay. Using these books and the readings on Blackboard as primary sources for your essay:
• Maria Eriksson, et al. Spotify Teardown: Inside the Black Box of Streaming Music, MIT Press,
2019.
• Alan Krueger, Rockonomics: A Backstage Tour of What the Music Industry Can Teach Us
about Economics. Currency, 2019. [Especially chapter eight: “Streaming Is Changing
Everything.”
Ideas for an alternate topic or text for Essay 3?
Email mattsona@oldwestbury.edu to write on an alternate text or topic for 3rd Essay.
You may write on any topic about media and music. You need to have that topic, and a list of sources,
approved by the instructor via email by Friday 12/13. Email a topic statement (Key point, questions,
issues, events, people) and a list of sources before 12/13. Feel free to email early with ideas, questions,
and requests for assistance with defining a topic and finding sources.
One Alternate Topic Idea for Essay 3:
Choose one form of media, platform or technology in a particular era and location. Why is this media
technology significant? Discuss in depth why that medium disrupted how music was made and
enjoyed? How did that medium change music: How it was created, distributed, listened to, profited
from, etc.? Make sure to consider this technological revolution from the perspective of the artists, the
industry, and the fans. [For a particular era and location: Choose a Record label, genre of music
media content, Publisher, Radio, Film, Television, Gaming, Music Videos, Cassettes, CD’s, Youtube,
TikTok, etc.]
Confirm your alternate topic choice and sources with the instructor before 12/13.

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